If you’ve ever wondered “what to give at a company launch event”, this article is made for you.
Launching a company or business is an exciting milestone, but it’s also a crucial moment to strengthen relationships with partners and clients.
Choosing the right gifts can make a significant difference in the impression you leave behind.
At MyM Regalos Promocionales, we’ll explore various gift ideas you can offer at a company launch, how to choose them, and why these thoughtful details matter.
But first—why is it important to give gifts at a business or company opening?
One of the most meaningful moments in the life of a business is its founding, which often coincides with the opening of a physical location.
The inauguration of a new premises is a particularly special occasion, especially for newly established businesses, as opening their first commercial space—be it a restaurant, hotel, shop or similar—is the realisation of a dream for many.
Completing this process is something worth celebrating. For medium-sized businesses, large companies or even multinationals, opening a new location is also a cause for celebration, as it marks a step towards the company’s expansion.
A launch event should be unique and creative in order to attract as many attendees as possible—many of whom may become future customers.
On such a special occasion as the opening of new business premises, it’s a good idea to know what to give at a company launch event.
An effective strategy is to offer the first attendees some of the very products or services your company provides, which can generate queues and attract even more people to your event.
The 10 Best gift ideas for a company launch event
We offer a wide variety of personalised items that make perfect gifts for a company opening.
Together with MyM Regalos Promocionales and our over 15 years of experience in the personalised merchandising business, here are the 10 best ideas for the occasion:
Personalised pens
Personalised pens are a classic gift for company openings and other corporate events.
They are practical, cost-effective, and used daily—ensuring that your brand remains visible in the everyday lives of your partners and clients.
Personalised USB drives
Personalised USB drives are highly valued promotional gifts that are both practical and useful—ideal for those who work with digital files.
They are especially fitting for a business opening, adding extra value in today’s digital world.
Personalised water bottles
Personalised water bottles are not only useful gifts but also promote sustainability.
They’re essential accessories both in the office and for outdoor activities, and they help reinforce the image of a company that is committed to the environment.
Personalised power banks
Personalised power banks are perfect for keeping your clients connected.
They’re practical items that can be taken anywhere, and are a go-to option if you’re unsure what to give at a company launch event.
Personalised notebooks
Personalised notebooks are a universal and always-useful gift.
Ideal for taking notes in meetings, planning or simply organising ideas, they bring your company’s logo straight into your clients’ or partners’ offices—reinforcing your brand presence in their daily lives.
Personalised bags
Personalised bags are an excellent option for a business or company opening event.
Not only are they practical and reusable, but they also reflect your company’s commitment to sustainability.
Your clients and partners will use them frequently, providing continuous visibility for your brand.
Personalised mugs
Personalised mugs are a simple yet effective gift.
Perfect for coffee or tea at the office or at home, this gift ensures that your brand is present during everyday moments.
Portable bluetooth speakers
Personalised portable Bluetooth speakers are a modern, tech-savvy gift that never fails to impress.
With a compact and functional design, these speakers allow users to enjoy music anywhere—taking your brand to every corner.
They’re ideal for younger, active clients.
Personalised umbrellas or parasols
Personalised umbrellas and parasols are highly visible and useful promotional gifts.
Perfect for rainy or sunny days, they protect your clients while showcasing your brand outdoors.
They also provide long-lasting practical value, ensuring continued impact over time.
Promotional gift packs
Promotional gift packs combine several products into one presentation, creating a complete experience for your clients.
You can include items like pens, notebooks, and USB drives in a single box—offering an attractive and functional gift that strengthens your brand image.
Some tips for organising a company launch event
Planning a successful launch event is key to leaving a lasting impression on partners, clients and potential customers.
Here are a few simple steps to help you organise it effectively:
- Define the event’s objective
Are you looking to attract new clients, strengthen relationships with partners, or simply celebrate with the community?
Clarifying your purpose will help you design the right kind of event. - Choose a suitable date and time
Pick a time that’s convenient for both your clients and your team. Evening events tend to be ideal as they allow more flexibility. - Create a guest list
Make sure to include your most important clients, business partners, suppliers and key industry figures. You can also invite local media to give your launch greater visibility. - Send personalised invitations
Use emails or physical cards to invite attendees well in advance. Don’t forget to personalise the invitations to make guests feel special. - Prepare an event programme
Design an agenda that includes brief speeches, tours of the premises, product or service demos, and networking opportunities. This will keep your guests engaged. - Offer promotional items or free samples
As mentioned earlier, giving away promotional items at a company launch is a great strategy. Offer personalised gifts or samples of your products or services to attendees. - Plan the décor and catering
Ensure the venue is well-decorated and there’s enough food and drink for everyone. The décor should reflect your brand identity. - Promote your event
Use social media, your website, and email marketing to build anticipation. Don’t forget to use specific hashtags to create online buzz. - Arrange entertainment
Whether it’s live music, a DJ, or interactive activities—it’s important to keep the atmosphere fun and enjoyable.
With these simple steps, you can organise a memorable launch event.
And by combining it with the strategy of giving gifts at a company launch, you’ll leave a great impression on your guests and help position your business right from the start.
Conclusion: The importance of thoughtful details
Giving gifts at a business or company launch isn’t just a kind gesture—it’s an opportunity to strengthen business relationships and leave a lasting impression.
Whether it’s a personalised, tech-savvy, or sustainable gift, the most important thing is that it’s meaningful to the person receiving it.
Remember: attention to detail is what will make your gift stand out.
Do you have another idea for a company launch gift you’d like to bring to life?
Feel free to contact us, and together we’ll create something that truly meets your needs.
