The British Promotional Items Association recently surveyed over 1,200 UK residents, asking them questions about the most common promotional items on their desk. This survey provides valuable information on how long promotional gifts are kept and which ones are favourites.
At MyM Regalos Promocionales we know that, in the world of marketing, promotional items have become an essential tool for increasing brand awareness, customer loyalty and lead generation.
That’s why today we bring you to this article, what are the most common promotional items the English have on their desk.
The results of this survey offer meaningful information for companies looking to optimise their promotional marketing strategies.
The most common promotional items: The survey results
This was the British Promotional Items Association survey revealing the following about the most common promotional items on people’s desks in the UK:
1). What job title best describes your role?
39% Manager
24% Executive
20% Director
17% CEO / President / MD
2) What promotional products are currently on your desk?
89% Pen
65% Mug
54% Calendar
54% Post-It
51% Notebook
49% Mouse pad
39% Pencils
38% Calculator
35% Desk pad
26% Diary
16% Clips
14% Clock
14% Executive puzzle
8% Photo frame
6% Paperweight
3) If you could only keep one promotional product on your desk, what would it be?
18% Pen
14% Calendar
13% Mug
13% Notebook
9% Calculator
8% Mouse pad
7% Diary
6% Post-It
5% Desk pad
3% Clock
3% Executive puzzle
1% Paperweight
1% Pencils
1% Photo frame
0% Clips
4) Can you name a brand or company for the most common promotional items on your desk?
83% Yes
17% No
5) Is the call to action on the promotional material you’ve received clear?
16% Very clear
50% Clear
15% Uncertain
19% No call to action
6) What is your reaction when you receive a promotional product?
76% Keep it
45% Give it to a friend
16% Give it to a family member
10% Throw it away
7) Have you purchased or consumed any product or service from companies that have given you promotional merchandise?
83% Yes
17% No
8) What are the chances of integrating promotional products in the next campaign?
26% Definitely
37% Very likely
34% There’s some likelihood
4% Definitely not
9) Do you believe that promotional branding products increase a company’s brand awareness and recognition?
96% Yes
4% No
Top favourite items that Brits like on their desks
With the information from when survey participants were asked which promotional item they would like to keep if they could only choose one.
We can make a top list of the items that Brits would most like to keep on their desks:
- Pens (18%): Pens remain the favourite promotional item, confirming their versatility and usefulness. Because they are a timeless classic, personalised pens remain a popular choice for businesses looking for a useful and cost-effective promotional gift.
- Pens (18%): Pens remain the favourite promotional item, confirming their versatility and usefulness. Because they are a timeless classic, personalised pens remain a popular choice for businesses looking for a useful and cost-effective promotional gift.
- Mugs (13%): Personalised mugs are appreciated for their practicality and everyday use. They are also another popular promotional item, as they are practical and used on a daily basis, ensuring high brand visibility.
- Notebooks (13%): Personalised notebooks are a practical and useful gift for professionals. They are a much appreciated gift for those working in professional environments.
Conclusions
Looking at the survey results, one can see the importance of the most common promotional items in consumers’ daily lives.
This is especially important in B2B (business to business) scenarios, where brands that use personalised gifts are always more valued and recognised than those that do not.
At MyM Regalos Promocionales, we are experts in creating personalised promotional items that fit the needs and budget of each company.
We have a wide range of products, including personalised pens, mugs, calendars, sticky notes, notepads, mousepads and much more. These items will fit perfectly into your British branded merchandise strategy.
We invite you to visit our catalogues or contact us for more information on how we can help you create a successful promotional marketing campaign.
