In the business world, being aware of the most relevant international events is not only a matter of interest, but also an opportunity to be inspired, spot trends and discover new ways to connect with customers.
One such key gathering is ICE Barcelona, an event that brings together global leaders in the gaming, betting, and technology industry.
At MyM Regalos Promocionales we know that to stand out in such a competitive environment, it is essential to take advantage of every opportunity to showcase and position your brand.
Powerful events such as this are the perfect scenario for companies to use personalised promotional items to strengthen their presence and generate awareness among their target audience.
ICE Barcelona: what it is and dates
ICE Barcelona (International Casinos Exhibition) is one of the world’s leading conferences focused on the gaming industry, gambling, and related technology solutions.
Organised by Clarion Gaming, the event brings together thousands of professionals, brands, regulators, and suppliers in one place, creating an ideal environment for networking, innovation, and new business development.
In its most recent edition, ICE Barcelona has stood out for the diversity of exhibitors and for offering a unique showcase of innovations in digital entertainment, sports betting, physical and online casinos, as well as emerging technologies such as artificial intelligence, blockchain, and fintech solutions.
For businesses, it is an unmissable event that combines high-level conferences, live demonstrations, and opportunities to explore strategic alliances. The next edition of ICE Barcelona will be held from 19 to 21 January 2026 at the Fira Barcelona Gran Via exhibition centre and promises to surpass all the figures recorded at its premiere in Barcelona.
What to expect at ICE Barcelona 2026
The event is expected to attract over 630 international exhibitors and approximately 95,000 visitors from more than 170 countries.
Over three intense days, attendees will have the opportunity to discover the latest trends in face-to-face and online gaming solutions, sports betting platforms, technological innovations, and new international regulations.
In addition, specialised conferences will be held with the presence of more than 300 regulatory bodies and industry leaders, making ICE Barcelona one of the most influential platforms for establishing business relationships on a global scale.
For entrepreneurs, business owners, and marketers, this 2026 edition represents a unique opportunity to explore markets, identify strategic allies and position the brand in front of a highly qualified audience. For more information about the event, please visit the official ICE Barcelona website.
Some of our clients:
What kind of giveaways work at events like ICE Barcelona?
At international trade shows like ICE Barcelona, where thousands of professionals and brands compete to capture the attention of visitors, strategic giveaways can make the difference between going unnoticed or leaving a lasting impression.
The key is to offer useful, quality products that reinforce your brand identity. Some of the promotional items that work best for this type of event are:
- Personalised power banks: essential for attendees to keep their devices charged for long days. A practical accessory that will be used repeatedly and will keep your brand always in sight.
- Promotional bags or tote bags: ideal for visitors to keep catalogues, brochures and samples received. As they are reusable, your brand will travel beyond the event.
- Personalised USB sticks: perfect for handing out digital catalogues, presentations or product demos. Compact, useful and with great brand impact.
- Water bottles or thermoses: promote sustainability and offer constant visual support for your logo.
- Customised lanyards: widely used at trade fairs to carry badges and credentials, becoming a visible element throughout the event.
At MyM Regalos Promocionales, we work with a catalogue of items that not only fulfil a practical function but also project professionalism and reinforce the image of your company.
Get ready to stand out at ICE Barcelona 2026
Events like ICE Barcelona are much more than a showcase of innovations: they are a unique opportunity to build relationships, generate impact and leave a lasting impression on potential customers and strategic partners.
Choosing items that are useful, attractive and aligned with your brand will not only increase your visibility during the event but will also prolong the memory of your company long after the event is over.
At MyM Regalos Promocionales, we help you find the ideal product to make your brand shine on an international stage like ICE Barcelona. From power banks and USB sticks to tote bags, thermoses and lanyards, we have solutions to suit every need and budget.
Contact us and find out how we can help you create promotional items that turn every interaction into a business opportunity.
Some works we´ve done
Frequently asked questions about promotional gifts for ICE Barcelona 2026
