In the business world, keeping abreast of the most relevant international events is not only a matter of interest, but also an opportunity to find inspiration, identify trends and discover new ways to connect with customers.
One such opportunity is to have promotional products for ICE Barcelona, an event that brings together global leaders in the gaming, betting and technology industries.
At MyM Regalos Promocionales, we know that to stand out in such a competitive environment, it is essential to take advantage of every opportunity to showcase and position your brand.
High-profile events like this are the perfect setting for companies to use personalised promotional items that strengthen their presence and generate recall among their target audience.

ICE Barcelona: what it is and dates
ICE Barcelona (International Casinos Exhibition) is one of the world’s most important conferences focused on the gaming industry, betting and related technological solutions.
Organised by Clarion Gaming, this event brings together thousands of professionals, brands, regulators and suppliers in one place, creating an ideal environment for networking, innovation and new business development.
In its most recent edition, ICE Barcelona stood out for the diversity of exhibitors and for offering a unique showcase of innovations in digital entertainment, sports betting, physical and online casinos, as well as emerging technologies such as artificial intelligence, blockchain and fintech solutions.
For companies, it is an unmissable event that combines high-level conferences, live demonstrations and opportunities to explore strategic alliances.
The next edition of ICE Barcelona will be held from 18 to 20 January 2027 at the Fira Barcelona Gran Vía venue, and promises to exceed all the figures recorded at its debut in Barcelona.
What to expect from ICE Barcelona 2027
The event is expected to attract more than 630 international exhibitors and 95,000 visitors from over 170 countries.
Over three intense days, attendees will be able to discover the latest trends in land-based and online gaming solutions, sports betting platforms, technological innovations and new international regulations.
In addition, specialised conferences will be held with the presence of more than 300 regulatory bodies and industry leaders, making ICE Barcelona one of the most influential platforms for establishing business relationships on a global scale.
For entrepreneurs, business owners and marketing managers, this 2027 edition represents a unique opportunity to explore markets, identify strategic allies and position their brand in front of a highly qualified audience.
For more information about the event, visit the official ICE Barcelona website.
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Promotional products for ICE Barcelona
At international trade fairs such as ICE Barcelona, where thousands of professionals and brands compete to capture the attention of visitors, having strategic promotional gifts can make the difference between going unnoticed or leaving a lasting impression.
The key is to offer useful, high-quality products that reinforce your brand identity. Some of the promotional products for ICE Barcelona that work best at these types of events are:
- Personalised power banks: essential for attendees to keep their devices charged during long days. A practical accessory that will be used repeatedly and keep your brand in constant view.
- Promotional bags or tote bags: ideal for visitors to store catalogues, brochures and samples they receive. As they are reusable, your brand will travel beyond the event.
- Personalised USB sticks: perfect for delivering digital catalogues, presentations or product demos. Compact, useful and with great brand impact.
- Reusable water bottles or thermos flasks: they promote sustainability and offer constant visual support for your logo.
- Personalised lanyards: widely used at trade fairs to carry badges and credentials, becoming a visible element throughout the event.
At MyM Regalos Promocionales, we work with a catalogue of items that not only serve a practical purpose, but also project professionalism and reinforce your company’s image.
Get ready to stand out at ICE Barcelona 2027
Events such as ICE Barcelona are much more than a showcase for innovations: they are a unique opportunity to build relationships, make an impact and leave a lasting impression on potential customers and strategic partners.
Choosing useful, attractive items that are aligned with your brand will not only increase your visibility during the event, but also prolong the memory of your company long after it has ended.
At MyM Regalos Promocionales, we help you find the ideal product to make your brand shine on international stages such as ICE Barcelona. From power banks and USB sticks to tote bags, thermos flasks and lanyards, we have solutions to suit every need and budget.
Contact us and discover how we can help you create promotional items that turn every interaction into a business opportunity.
Some works we´ve done
Frequently asked questions about promotional products for ICE Barcelona