Formula 1 comes to Madrid… and your brand can’t be left behind
The year 2026 will mark a turning point in the history of motorsport in Spain.
For the very first time, Madrid will host the official Spanish Grand Prix of Formula 1 — and it will do so with a bold, brand-new street circuit named Madring: a fusion of innovation, spectacle, and adrenaline.
This inaugural edition will not only attract the world’s top drivers and thousands of motorsport fans, but also brands, sponsors and businesses eager to gain visibility at one of the most high-profile sporting events on the planet.
If you’re wondering how to stand out, promotional gifts for Formula 1 Madring are your best ally.
Formula 1 Madring 2026: What is it and when will it take place?
The Spanish Grand Prix Formula 1 in Madrid will be held from 11th to 13th September 2026.
The event will take place on a semi-urban circuit over 5 kilometres long, designed around the IFEMA exhibition centre and its surrounding area.
This is a modern track featuring technical corners, impressive banking, and high-speed zones – all conceived for both entertainment and sustainability.
It will be the first time the Spanish capital hosts the Grand Prix since 1981, making this edition a historic and strategic opportunity for brands seeking to make a big impact.
Key highlights:
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Two GPs in Spain that year: Spain will host two Grand Prix events in 2026 – the traditional one in Barcelona-Catalunya, and the new one in Madrid in September.
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Track features: the Madring circuit will be approximately 5.4 km long, with 22 corners, combining public roads around IFEMA with purpose-built sections.
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Opening series: the event is expected to draw massive attention, with exhibition runs from drivers such as Carlos Sainz, and will also feature Formula 2 and Formula 3 races throughout the weekend.
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Innovation and sustainability: the 2026 season introduces new regulations in F1 – redesigned chassis, updated aerodynamics, and 100% sustainable fuel usage.
For more details about the event, the circuit and the official schedule, visit the official Madring Grand Prix Formula 1 website.
A unique opportunity to promote your brand
The Madrid Grand Prix 2026 is not just a race – it’s a platform for global exposure.
Local, national and international companies will be looking to stand out in an environment where public and media attention is guaranteed.
At high-profile events like this, promotional gifts for Formula 1 Madring plays a crucial role in connecting with clients, collaborators, and potential business partners.
From practical, tech-savvy items to gifts that shine for their originality, branded merchandise helps position your company in a strategic and memorable way.
Some of our clients:
Promotional gifts for Formula 1 Madring 2026
At MyM Regalos Promocionales, we offer a specialised catalogue of items that not only stand out for their design and practicality but also for their ability to create an emotional connection with your audience.
For promotional gifts for Formula 1 Madring 2026, we recommend:
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Personalised caps and t-shirts with your logo – ideal for boosting brand visibility among event attendees.
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Power banks and tech-related gifts – always appreciated for their usefulness during long events.
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Custom lanyards and badges – perfect for staff, VIP guests, or corporate merchandising.
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Reusable bottles and eco-friendly products – aligned with the sustainability focus Formula 1 is embracing from 2026 onwards.
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Commemorative keyrings, travel sets or engraved pens – excellent for creating lasting brand impact and recall.
Whether you have a stand, are part of the event staff, or simply want to surprise your clients during this key moment, you’ll find tailored solutions for every need on our website.
Explore our full catalogue of promotional gifts and get ready to take your brand to the finish line.
Accelerate your strategy before the rest do
Madrid will be the centre of attention in the world of motorsport in 2026, and having a clear strategy in place could make all the difference between being overlooked or remembered.
At MyM Regalos Promocionales, we’ve spent over 15 years helping companies like yours connect with their audiences at key moments.
Don’t leave it to the last minute. Plan ahead, choose the perfect promotional gifts for Madring 2026, and let us help your brand shine.
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Frequently asked questions about promotional gifts for Formula 1 Madring 2026
