ExpoÓptica Madrid, the International Optics, Optometry and Audiology Exhibition, is the leading trade fair for the sector in the Iberian Peninsula and a commercial meeting point for all its agents in Spain and Portugal.
ExpoÓptica Madrid: Epicentre of the Optometry and Audiology sector
The exhibition, held at IFEMA Madrid, will take place at the Exhibition Centre from 9 to 11 April 2026. It will bring together more than a hundred exhibitors, who will present the latest trends and designs, integrating visual health with personal image.
It represents a new event, with a trade fair model adapted to the demands of the optical and audiology sector. It debuts a new, more digital and modern environment with new national and international brands focused on fashion and health, as well as new content aimed at boosting business and sharing knowledge. 
What’s new at ExpoÓptica Madrid+Audio 2026
With less than a few months to go before it begins, ExpoÓptica has announced a 25% increase in exhibitor numbers compared to the last edition in 2024.
Here are some of the main updates expected in this edition:
- EXPOÓPTICA Forum: where sessions related to the commercial and management aspects of establishments will be held.
- EXPOAUDIO Forum: the Audiology sector will have a dedicated area, with interesting conferences and presentations.
You can find more information about ExpoÓptica Madrid on its official website.
This annual fair is an exceptional platform for those looking to expand their knowledge, establish strategic contacts and boost their presence in the optical market.
Some of our clients:
Standout gifts and giveaways for ExpoÓptica 2026
At ExpoÓptica Madrid 2026, your company can stand out even more by offering promotional, creative and original gifts that reflect your brand’s innovation and quality.
At MyM Regalos Promocionales, we are here to help you impress your potential customers with unique ideas that will make a difference at this important event in the optical and audiology industry:
- Personalised virtual reality glasses: surprise your customers with a gift that combines technology and entertainment, such as virtual reality glasses personalised with your company logo.
- Wireless headphones: give your customers an exceptional listening experience with high-quality wireless headphones, personalised with your company name.
- Personalised vision and hearing care kits: create personalised vision and hearing care kits that include a variety of useful products, such as glasses cases, cleaning cloths, hearing aid cases and earplugs.
- Personalised sunglasses: these sunglasses will not only protect your customers’ eyes from the sun, but will also be a fashion accessory that will highlight your presence at ExpoÓptica Madrid.
- Personalised Bluetooth speakers: these speakers are a modern and versatile gift that will demonstrate your brand’s commitment to innovation and quality.
MyM Regalos Promocionales: Your ideal partner for ExpoÓptica Madrid 2026
At MyM Regalos Promocionales, we understand the importance of standing out at events such as ExpoÓptica Madrid.
With our extensive catalogue of customisable products and our experience in the sector, we are committed to providing you with the perfect solutions for your promotional gift needs.
From customised sunglasses to personalised bottles, we are here to help you boost your brand’s presence and leave a lasting impression on event attendees.
Trust us as your strategic partner and discover how we can help you achieve your business goals at ExpoÓptica 2026.
Some works we´ve done
Frequently asked questions about promotional products for ExpoÓptica Madrid